The Ringleader

Lieutenant Colonel James L. McAvity
26th (New Brunswick) BattalionMcAvity

“Actual demonstration of the wonderful ability of the Overland cars in the rear of the trenches of the allied nations caused me to buy an Overland.” said Colonel McAvity, 26th Battalion, St. John, N.B., Just after one of the new Overland models was delivered to him by J. A. Pugnley, Overland dealer at St. John. Colonel McAvity recently returned home on a short furlough, and in order to get the most out of his, brief leave of absence purchased a motor car.

(Ottawa Journal, 26 August 1916, 13)

James Lupton McAvity was born on 8 October 1867 in Saint John, New Brunswick. He began his career with the family manufacturing business, T. McAvity & Sons Ltd. in the mid-1880s. His position as a company manager and representative took him to western Canada, Chicago and New York. During the gold rush of 1897, he traveled to Alaska and the Yukon in search of his fortune.

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