The Shame Monger

Lieutenant Colonel George C. Royce
255th (Queen’s Own Rifles of Canada) Battalion  Royce_G

GIVE US HIS NAME
Nearly everyone knows of ONE MAN who should be in khaki to-day. We ask you to give us his name so we can call upon him and give him this opportunity to join an Overseas Battalion—

Doing this does not imply any slur upon the man you name…
That man whose name you give us may be just waiting for this chance…
Take this duty seriously. Do not send us unsuitable or “spite” names…

(255th Advertisement, Toronto Globe, 30 Nov 1916, 5)

Authorized in late 1916, the 255th Battalion was to provide reinforcements for the 3rd Battalion fighting on the frontlines France. The commanding officer, Lieutenant Colonel George Cooper Royce quickly realized the dire recruitment situation in Toronto. Having already provided multiple battalions, and with many more units still trying to enlist men, the Ontario capital had nearly exhausted its reserve of suitable soldiers.

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